Writing & Editing 1. To put them into English 2. To get rid of "you, our, we, us, etc." 3. To get rid of self-promotional crap 4. To shorten them to fit spaces 5. To remove superfluous Capital Letters 6. To fit Associated Press style 7. To answer who what why when where and how 8. To change personal titles so they aren't in caps if they are after names 9. To make them as concise and clear as possible 10. We're annoyed with the world and we want everything to fit our viewpoint 11. Because many people who write them CAN'T write 12. To! Get! RID!! Of!!! ALL!!!! CAPS!!!!! and!!! Exclamation!!!!!!!!! points!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Hope that answers the question. — reprinted with permission
From the news side, an editor, Shawn M. Tomlinson, recently wrote out the things that annoy him most about news releases sent to his newspaper when asked by a well-educated news release writer. His list is at left.
 
The best way to get material from anyone — individual, support or social group,
non-profit, municipal or business organization — into print, “getting ink,” is to make it as easy as possible for the editors to use.
 
We’ve been working in news and other publishing areas for more than a quarter of a century. We know how to strike the balance between the words you want in print and what editors will print.
 
Let us help you write and edit everything from news releases to feature articles to company reports and newsletters. We can make sure you’re “getting ink.”
 
 
Top 12 reasons editors rewrite news releases
Getting Ink